Many clients are not sure which colors to choose for their websites and marketing materials.

Questions of brand, audience, and desired outcomes all come into play.

• What 3 adjectives best describe your business, and the impression you want to make on a visitor?
• What do you want them to do on your site?

It turns out that many adjectives and desired actions actually do translate into colors, at least for a U.S.-based audience – and of course there is the chicken-and-egg role of branding in shaping color associations as well.

Check out this article from Fast Company, which is based on a number of different marketing and scientific studies, or this article from Science Daily.  If you ever wondered why the default color for hyperlinks is blue, you will find your answer!

This article from the marketing team at KISSMetrics cites additional sources and discusses how to use colors to your advantage.

 

WordCamp Portland 2013 was a huge smashing success!  I learned a great deal and met some incredible thinkers.

I recently gave a presentation for the Portland WordPress Plugin Ignite Meetup, on two different plugins which can really help new users make a highly professionalized layout.

I recently attended WordCamp Seattle, where I stayed abreast of current WordPress environment developments, picked up a number of WordPress tips, and met a number of great people, including some of the original programmers. WordPress recently turned 10 and is THRIVING. I hope to link to the keynote by Morten Rand-Hendriksen as it becomes available because I’d recommend it to ANYONE who uses WordPress for anything. One great point of interest is the state of WordPress use today. BuiltWith keeps the stats on its growth, such as the following screenshot: